Location: San Jose, CA
As HomeCourt’s Marketing Manager, you will be integral to building the HomeCourt brand and a best in class marketing function from the ground up. You will have a 360 degree overview, involvement, and influence over all things marketing.
You will be connecting the dots between marketing channels as well as with design and product. In short you will be one of the cornerstones of the future HomeCourt marketing team.
You will get an opportunity to work with elite professional teams/players and with various sports partners across the world of basketball. If you are a marketing ninja who loves basketball, this is the perfect role for you.
In your first 90 days you’ll:
Start building marketing fundamentals in close collaboration with the VP of Strategy, Marketing, and Partnerships
You’ll connect the dots of existing marketing programs across channels to drive cross functional alignment across the organization
Start to take over and own existing marketing programs
What you’ll work on:
Build and own marketing plans, processes and budgets
Lead strategy for new features and partnerships launches
Develop and execute digital marketing campaigns
Define messaging and positioning for product features
Build out programmatic communications programs to foster retention
Help teams reach their goals through marketing initiatives
Who we’re looking for:
You have amazing general marketing skills
You love wearing multiple hats
You have multifaceted experience with an excellent understanding of all major marketing channels
You pride yourself on your natural creative storytelling
You have a keen sense of brand
Able to identify and prioritize opportunities based on user needs and insights
Excellent communication skills, especially written communication
Ability to advocate for your recommendations based on data, insights and impact to business.
Project management ability - organized; can keep multiple projects moving simultaneously and hold partners accountable for timelines and deliverables
Data driven and able to conduct analyses independently
Familiarity with product marketing best practices and frameworks
Requirements OR Your Background
5-7 years of experience, including B2C marketing experience
Marketing experience that includes some combination of performance marketing, digital marketing, PR, lifecycle communications, or content marketing
Experience driving user engagement
To apply, please send resume and portfolio links to firstname.lastname@example.org.